Master the Craft of Account Management
Become the Account Manager customers trust, leaders rely on, and companies recognize. Get the practical training, proven systems, and community support to take your skills and career further.
Become a partner to your clients and a peer to leadership.
Imagine being the person customers turn to for guidance and leadership relies on for insight. Someone who makes a real impact and gets recognized and rewarded for the value they bring.
"Throughout my 15 years in Account Management I've found many different resources. AMplify has the most robust systems and gives you the ability to act on these things instantly."
Daniel Sapien
Account Management and Customer Success Leader
There is no MBA for Account Management. If there were, it would look like AMplify.
Most Account Managers learn by doing, without much guidance on what the best in the field do differently.
AMplify brings together proven frameworks, expert guidance, and real-world examples to help you think more strategically, grow your accounts, and get ready for bigger opportunities.
AMplify brings together proven frameworks, expert guidance, and real-world examples to help you think more strategically, grow your accounts, and get ready for bigger opportunities.
"AMplify re-energized my approach to Account Management. Its tools helped me plan strategically and confidently handle challenging situations."
Kristy Devantier
Managing Director, TaleWind Digital
The Community
Grow Alongside People Who Inspire You to Get Better.
Connect with Account Managers who understand your challenges, share ideas, and help each other succeed. Get fresh perspectives on real account situations, learn from experienced practitioners, and discover new ways to approach your work.
Peer community
Live expert sessions
Group coaching
Member showcases
MASTER YOUR CRAFT
Flagship Programs
Build the skills to retain customers, grow accounts, and become a more strategic partner through practical training you can put to work right away.
QBR Mastery
Turn QBRs into strategic conversations executives want to attend. Learn how to uncover what matters to customers, make better decisions together, and know where you stand while you can still take action.
Account Planning bootcamp
Know where your key accounts stand and what to do next. Build practical plans to spot risks earlier, strengthen customer relationships, and uncover opportunities to grow.
Mastering Renewals & Upsells
Lead renewal conversations with confidence. Learn how to build commitment early, negotiate effectively, and uncover new opportunities to grow.
The AMplify Account Expansion Framework
Spot bigger opportunities inside the accounts you already manage. Learn a four-part framework for identifying where growth is possible, with examples from real accounts.
Nrr Growth
Understand what's driving retention and expansion across your portfolio. Learn how to make better growth decisions and build a more predictable revenue outlook.
Building the Growth Department
The flagship program based on the book. Learn how to make Account Management a strategic driver of revenue. Use Clarity, Commitment, and Cadence to build a more consistent approach to retaining and growing customers.
THE MINDSET
AMplify is a great investment if
You manage enterprise accounts or lead an Account Management or Customer Success team. You care about the commercial impact of your work, want to sharpen your judgment, and value learning alongside people who take the craft seriously.
You're a Growth Leader
You create value for your customers and for your company. In every account, every day.
You invest in your craft
You hold yourself to a higher standard than your job description asks for, and you like it that way.
YOU CONTROL YOUR CAREER
You're not waiting for a reorg or a manager to advance it for you. Skills, reputation, network. You're compounding all three.
Member Results
Selected results reported by AMplify members over the past year.
ARR RENEWAL RATES
100%
REVENUE TARGET ATTAINMENT
180%
GROWTH OVER PLAN
8%+
MEMBERS DELIVERING
78+
results
"AMplify gave me clear steps to refine my account strategy. These insights led to two early renewals, and I'm now revamping my annual strategic planning process to deliver even greater results."
— Rachel Senor, VP, Account Strategy, OHO Interactive
membership
Choose How You Want to Grow
One community. Two ways to invest in your professional growth.
AMplify Essentials
$49/month
Master the skills that matter most.
Build confidence and sharpen the essential skills to manage your accounts, strengthen customer relationships, and deliver results.
QBR Mastery
Mastering Renewals & Upsells
Account Planning Bootcamp
Quarterly group coaching
Community and live sessions
50+ tools and templates
Certificate of Completion for Each Program
AMplify All Access
$149/month
Unlock the complete AMplify experience.
Get everything in Essential, plus our complete program library to deepen your expertise, drive growth, and expand your influence.
Everything in Essentials
NRR Growth
Building the Growth Department
All current and future programs
Community and member showcases
Certificate of Completion for Each Program
About Alex Raymond
Alex Raymond and
The Growth Department
Alex Raymond is the founder of AMplify, host of the Account Management Secrets podcast and author of The Growth Department. He has worked with thousands of Account Managers across hundreds of B2B companies.
At AMplify, he helps Account Managers and Customer Success Managers get really, really good at their jobs, and helps B2B companies run Post-Sale on one repeatable system.
The Growth Department makes the case for treating Account Management and Customer Success as the strategic engine that compounds revenue from existing customers.
"The Post-Sale model most companies run was built for a different era. This book is the upgrade."
- David Karp, SVP, Customer Success, Billtrust
- David Karp, SVP, Customer Success, Billtrust
"This is the book I needed when I was trying to figure out why some accounts thrived and others slipped away. Systems beat heroics, every time."
- Amanda Edington, VP Account Management, Payscale
- Amanda Edington, VP Account Management, Payscale
"Call it Customer Success and you'll be funded like support. Call it the Growth Department and you might actually get the investment it deserves."
- Rav Dhaliwal, Investor, Crane Venture Partners
- Rav Dhaliwal, Investor, Crane Venture Partners
Results
What Account Managers Are Achieving With AMplify
“Community matters, and sharing creates mindshare that drives success in account management. Throughout my 15 years in account management, I’ve found that Amplify has the most robust systems and gives you the ability to act instantly, with content targeted to help you succeed from day one.”
"AMplify is a game-changer for people leaders like me. The supportive community and exceptional resources have saved me countless hours, especially with ready-to-use templates that my team relies on. It’s been transformative for my personal growth and my team’s success."
"AMplify reignited my passion for Account Management. Its tools helped me plan strategically and confidently handle challenging situations. In a recent review, I used AMplify techniques to navigate a client’s restructuring, gaining insights that deepened our partnership.
"We had the privilege of having Alex facilitate a full-day session with our team, and the results speak for themselves. Account Managers who were struggling before are now actively implementing what they learned—and we’re seeing real improvements in their performance and confidence."
"Amplify is a thriving community of Account Managers and AM Leaders who share best practices, tools, and strategies. If you’re looking to build an Account Management team or refine your own skills in this field, Amplify is the perfect place to start!”
“Throughout my 15 years in account management, I’ve found that Amplify has the most robust systems and gives you the ability to act instantly, with content targeted to help you succeed from day one.”
“As I moved back into an executive role, many things were being built from the ground up. I turned to AMplify for account planning tools, where gracious members shared best practices and materials that became a valuable starting point for me.”
"We had the privilege of having Alex facilitate a full-day session with our team, and the results speak for themselves. Account Managers who were struggling before are now actively implementing what they learned—and we’re seeing real improvements in their performance and confidence."
"AMplify is a thriving community of Account Managers and AM Leaders who share best practices, tools, and strategies. If you’re looking to build an Account Management team or refine your own skills in this field, AMplify is the perfect place to start!”
"AMplify is exactly what Account Managers need. The courses are practical and immediately useful, the discussions are thoughtful, and the people here truly want to help each other succeed. Whether you’re early in your career or a seasoned AM, AMplify gives you the tools and network to keep getting better."
"AMplify reignited my passion for Account Management. Its tools helped me plan strategically and confidently handle challenging situations. In a recent review, I used AMplify techniques to navigate a client’s restructuring, gaining insights that deepened our partnership."
"AMplify is a game-changer for people leaders like me. The supportive community and exceptional resources have saved me countless hours, especially with ready-to-use templates that my team relies on. It’s been transformative for my personal growth and my team’s success."
"AMplify gave me clear steps to refine my account strategy. These insights led to two early renewals, and I’m now revamping my annual strategic planning process to deliver even greater results in the coming year."
“Throughout my 15 years in account management, I’ve found that Amplify has the most robust systems and gives you the ability to act instantly, with content targeted to help you succeed from day one.”
“As I moved back into an executive role, many things were being built from the ground up. I turned to AMplify for account planning tools, where gracious members shared best practices and materials that became a valuable starting point for me.”
"We had the privilege of having Alex facilitate a full-day session with our team, and the results speak for themselves. Account Managers who were struggling before are now actively implementing what they learned—and we’re seeing real improvements in their performance and confidence."
"AMplify is a thriving community of Account Managers and AM Leaders who share best practices, tools, and strategies. If you’re looking to build an Account Management team or refine your own skills in this field, AMplify is the perfect place to start!”
"AMplify is exactly what Account Managers need. The courses are practical and immediately useful, the discussions are thoughtful, and the people here truly want to help each other succeed. Whether you’re early in your career or a seasoned AM, AMplify gives you the tools and network to keep getting better."
"AMplify reignited my passion for Account Management. Its tools helped me plan strategically and confidently handle challenging situations. In a recent review, I used AMplify techniques to navigate a client’s restructuring, gaining insights that deepened our partnership."
"AMplify is a game-changer for people leaders like me. The supportive community and exceptional resources have saved me countless hours, especially with ready-to-use templates that my team relies on. It’s been transformative for my personal growth and my team’s success."
"AMplify gave me clear steps to refine my account strategy. These insights led to two early renewals, and I’m now revamping my annual strategic planning process to deliver even greater results in the coming year."
