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Want to further your knowledge in the art of renewals and upsells?
Join our online on-demand course that will give you with the skills, strategies, and confidence to navigate high-stakes negotiations and drive account growth.
Lead renewal discussions that build trust and reinforce partnerships.
Secure upsells seamlessly and without unnecessary delays.
Identify growth potential early and act strategically.
Position yourself as an expert negotiator and trusted client partner.
Get a certificate of completion once finished.
Smarter Negotiations, Stronger Results
What You’ll Learn in the Course:
01
Proven Playbooks:
Leverage time-tested negotiation tactics to close renewals and maximize upsell opportunities.
02
Tailored Client Strategies:
Learn how to align your offers with your client’s biggest priorities and goals.
03
Revenue-Driving Techniques:
Turn every conversation into a chance to grow your accounts and strengthen relationships.
04
Negotiation Mastery:
Build the confidence and skill to lead high-stakes discussions with clarity and impact.
Course Outline
Assessing Client Engagement and Opportunities
Assessing Client Engagement and Opportunities
Evaluate client relationships with the ALIGN framework
Identify areas to strengthen trust and uncover growth potential.
Mapping Stakeholders and Strengthening Relationships
Mapping Stakeholders and Strengthening Relationships
Understand key decision-makers and their roles in your accounts.
Gather insights to address risks and build deeper connections.
Spotting the Right Opportunities
Spotting the Right Opportunities
Apply the REAL framework to prioritize renewal and upsell efforts.
Recognize and focus on opportunities that align with client goals.
Creating a Strategic Account Plan
Creating a Strategic Account Plan
Develop plans that are clear, actionable, and client-focused.
Proactively track risks and align your internal team for success.
Negotiating with Confidence and Clarity
Negotiating with Confidence and Clarity
Use interest-based techniques to drive win-win outcomes.
Avoid common pitfalls and create long-term client value.
Real Results from Account Managers Like You
“Community matters, and sharing challenges creates mindshare that drives success in account management.”
Throughout my 15 years in account management I’ve found that Amplify has the most, robust, systems and give you the ability to act on these things instantly, and so the content there is just targeted to really helping you succeed within day one.
Daniel Sapien
Account Management and Customer Success Leadership | Strategic Partner | Curious Thought Leader
"I do want to say that AMplify has been hugely helpful for me."
As I moved back into an executive role, there were a lot of things that weren't in place that we were building from the ground up. I went to AMplify for account planning tools, and some gracious members there had shared some of their best practices and other materials that I was able to utilize as a really helpful starting point for me.
Robert Sproule VP
Account Management at SafetyChain Software
The content is high quality, practical, and constantly evolving.
We had the privilege of having Alex facilitate a full-day session with our team, and the results speak for themselves. Account Managers who were struggling before are now actively implementing what they learned—and we’re seeing real improvements in their performance and confidence.
Leigh Anne Lankford
President of TrainingPros
"Joining the Amplify community a year ago was a no-brainer"
Amplify is a thriving community of Account Managers and AM Leaders who share best practices, tools, and strategies. If you’re looking to build an Account Management team or refine your own skills in this field, Amplify is the perfect place to start!”
Michael Robichaud
Global Key Account Manager at Premier Tech
The support and insights every Account Manager needs
AMplify is exactly what Account Managers need. The courses are practical and immediately useful, the discussions are thoughtful, and the people here truly want to help each other succeed. Whether you’re early in your career or a seasoned AM, AMplify gives you the tools and network to keep getting better.
Patricia Saunders
VP of Customer Success, FusionAuth
Helped Me Tackle Tough Client Conversations with Confidence
AMplify reignited my passion for Account Management. Its tools helped me plan strategically and confidently handle challenging situations. In a recent review, I used AMplify techniques to navigate a client’s restructuring, gaining insights that deepened our partnership.
Kristy Devantier
Director, Account Management, WorkerBee.TV
Provides the Support and Tools Every People Leader Needs
AMplify is a game-changer for people leaders like me. The supportive community and exceptional resources have saved me countless hours, especially with ready-to-use templates that my team relies on. It’s been transformative for my personal growth and my team’s success."
Joanna Hagelberger
Vice President, Customer Success, Rhoads Online Institute
I Secured Two Early Renewals Thanks to AMplify
AMplify gave me clear steps to refine my account strategy. These insights led to two early renewals, and I’m now revamping my annual strategic planning process to deliver even greater results in the coming year."
Rachel Senor
Vice President, Account Strategy, OHO Interactive
We had the privilege of having Alex facilitate a full-day session with our team, and the results speak for themselves. Account Managers who were struggling before are now actively implementing what they learned—and we’re seeing real improvements in their performance and confidence.
Leigh Anne Lankford
President of TrainingPros
President of TrainingPros
90%
Members report increased confidence managing key client relationships.
“AMplify is exactly what Account Managers need. The courses are practical and immediately useful, the discussions are thoughtful, and the people here truly want to help each other succeed. Whether you’re early in your career or a seasoned AM, AMplify gives you the tools and network to keep getting better.”
Patricia Saunders
VP of Customer Success, FusionAuth
VP of Customer Success, FusionAuth
JOIN AMPLIFY TODAY
Your Investment in Success
Every missed negotiation is a missed opportunity. Choose from the options below and start mastering your renewals today.
Program only
$249
On-demand
Includes
Negotiating Renewals and Upsells like a Boss Program
Templates
Tools
Lifetime access
Certificate of completion once finished
Community
Members-only AMplify forum
Access to our full library of recorded courses
Access to all online live courses
Access to all virtual events
Template Library
Who is it for?
For account managers who want to master their renewals, while getting a preview of AMplify.
AMplify Membership
$998 /year
$899/year if paid upfront
Community
Members-only AMplify forum
Access to our full library of recorded courses
Access to all online live courses
Access to all virtual events
Template Library
Who is it for?
For account managers who need tools, resources, and ongoing learning to stay competitive.
Meet your Instructor:
Alex Raymond
Founder of AMplify and former CEO of Kapta, Alex Raymond is a recognized authority on Account Management and negotiation strategies.
With experience coaching hundreds of companies and thousands of Account Managers, Alex shares actionable techniques to secure renewals, close upsells, and foster long-term client partnerships.
His straightforward, results-driven approach aligns perfectly with the course’s focus on confident, client-centered negotiations that deliver measurable success.
With experience coaching hundreds of companies and thousands of Account Managers, Alex shares actionable techniques to secure renewals, close upsells, and foster long-term client partnerships.
His straightforward, results-driven approach aligns perfectly with the course’s focus on confident, client-centered negotiations that deliver measurable success.
