AI Fundamentals For Account Managers

Learn how to build personal AI workflows, improve strategic output, and deploy real solutions across every part of the account management process.
Included in your AMplify membership
Get a certificate upon completion
Access ready-to-use tools and templates
JOIN TODAY
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What You’ll Learn
Build the mindset, prompts, and workflows to become an AI-native account manager.
Apply the 4 Core Principles of AI-Augmented Teams to real account workflows
Engineer prompts that drive better thinking, faster execution, and sharper client output
Build no-code tools to automate planning, positioning, and strategic plays
Create and activate a 90-day AI plan that delivers real business results
Join the course
Create Your AI Edge in Account Management
Each session gives you practical tools you’ll use immediately.
01
Session 1 – AI Foundations & Prompt Mastery for Account Management
Session 1 – AI Foundations & Prompt Mastery for Account Management

Understand how modern AI models work and why they matter for AMs. Then master the core techniques for writing prompts that generate strategic output.

02
Session 2 – AI for Account Management Execution & Strategic Thinking
Session 2 – AI for Account Management Execution & Strategic Thinking

Build AI tools and workflows for upsells, account planning, and competitive intelligence—no coding required.

03
Session 3 – Foundations in Action: Building Personal AI Workflows
Session 3 – Foundations in Action: Building Personal AI Workflows

Create your first personal AI workflow to support real account challenges across content, planning, and internal comms.

04
Session 4 – Hackathon: Deployment & 90-Day AI Plan Activation
Session 4 – Hackathon: Deployment & 90-Day AI Plan Activation

Launch your system, share it with the group, and walk out with a clear 90-day plan, aligned metrics, and internal buy-in.

05

What Account Managers Are Saying

“Community matters, and sharing challenges creates mindshare that drives success in account management.”
Throughout my 15 years in account management I’ve found that Amplify has the most, robust, systems and give you the ability to act on these things instantly, and so the content there is just targeted to really helping you succeed within day one.
Daniel Sapien
Account Management and Customer Success Leadership | Strategic Partner | Curious Thought Leader
"I do want to say that AMplify has been hugely helpful for me."
As I moved back into an executive role, there were a lot of things that weren't in place that we were building from the ground up. I went to AMplify for account planning tools, and some gracious members there had shared some of their best practices and other materials that I was able to utilize as a really helpful starting point for me.
Robert Sproule VP
Account Management at SafetyChain Software
The content is high quality, practical, and constantly evolving.
We had the privilege of having Alex facilitate a full-day session with our team, and the results speak for themselves. Account Managers who were struggling before are now actively implementing what they learned—and we’re seeing real improvements in their performance and confidence.
Leigh Anne Lankford
President of TrainingPros
"Joining the Amplify community a year ago was a no-brainer"
Amplify is a thriving community of Account Managers and AM Leaders who share best practices, tools, and strategies. If you’re looking to build an Account Management team or refine your own skills in this field, Amplify is the perfect place to start!”
Michael Robichaud
Global Key Account Manager at Premier Tech
The support and insights every Account Manager needs
AMplify is exactly what Account Managers need. The courses are practical and immediately useful, the discussions are thoughtful, and the people here truly want to help each other succeed. Whether you’re early in your career or a seasoned AM, AMplify gives you the tools and network to keep getting better.
Patricia Saunders
VP of Customer Success, FusionAuth
Helped Me Tackle Tough Client Conversations with Confidence
AMplify reignited my passion for Account Management. Its tools helped me plan strategically and confidently handle challenging situations. In a recent review, I used AMplify techniques to navigate a client’s restructuring, gaining insights that deepened our partnership.
Kristy Devantier
Director, Account Management, WorkerBee.TV
Provides the Support and Tools Every People Leader Needs
AMplify is a game-changer for people leaders like me. The supportive community and exceptional resources have saved me countless hours, especially with ready-to-use templates that my team relies on. It’s been transformative for my personal growth and my team’s success."
Joanna Hagelberger
Vice President, Customer Success, Rhoads Online Institute
I Secured Two Early Renewals Thanks to AMplify
AMplify gave me clear steps to refine my account strategy. These insights led to two early renewals, and I’m now revamping my annual strategic planning process to deliver even greater results in the coming year."
Rachel Senor
Vice President, Account Strategy, OHO Interactive
Robert Sproule
VP, Account Management at SafetyChain Software
We had the privilege of having Alex facilitate a full-day session with our team, and the results speak for themselves. Account Managers who were struggling before are now actively implementing what they learned—and we’re seeing real improvements in their performance and confidence.
Leigh Anne Lankford
President of TrainingPros
“I Secured Two Early Renewals Thanks to AMplify”
Rachel Senor, Vice President, Account Strategy, OHO Interactive
90%
Members report increased confidence managing key client relationships.
AMplify is a thriving community of Account Managers and AM Leaders who share best practices, tools, and strategies.
Michael Robichaud, Global Key Account Manager at Premier Tech
“AMplify is exactly what Account Managers need. The courses are practical and immediately useful, the discussions are thoughtful, and the people here truly want to help each other succeed. Whether you’re early in your career or a seasoned AM, AMplify gives you the tools and network to keep getting better.”
Patricia Saunders
VP of Customer Success, FusionAuth
Kristy Devantier
Director, AM, at WorkerBee.TV
Your Competitive Edge Starts Here
Dates:
On Demand
Can’t make it live?
Enroll to access all recordings and materials.
Format:
Expert-led modules + templates, tools, and real-world examples.
Access:
Via a Core AMplify Membership or standalone
Price:
$899/year (includes full AMplify membership).
Create Your AI Edge in Account Management
Each session gives you practical tools you’ll use immediately.
sign up for the course here
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