10X Account Expansion

Learn how to spot real growth signals, shape expansion plays, and drive strategic conversations that move the business forward. Six-week live program begins October 14, 2025.
Included in your AMplify membership
A practical approach to integrating AI into real account workflows.
Pre-built prompts and tools to get results faster.
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What You’ll Learn
Build the habits and tools to lead expansion conversations like a strategic owner.
Use the A10X Growth System to create repeatable expansion plays
Shift from vendor to strategic partner by solving bigger problems
Drive aligned, executive-backed growth without chasing deals
Turn expansion into a proactive motion—not a scramble before renewals
Build your 10X plan
Build a System for Strategic Growth
Every session is built to give you sharper questions, smarter plays, and a real plan to expand your top accounts.
01
What Does 10X Expansion Actually Look Like?
What Does 10X Expansion Actually Look Like?

Most teams chase 10% growth and call it success. This session resets your expectations and shows what changes when you start solving for 10X.

02
The Four Arrows of A10X
The Four Arrows of A10X

You’ll get a clear framework for growth—Solve Bigger Problems, Radical Curiosity, Be the CEO of the Account, and Raise the Floor. Each one gives you a different way to lead expansion.

03
Spot the Real Growth
Spot the Real Growth

Expansion starts with better questions, not better pitches. We’ll show you how to surface whitespace, uncover executive priorities, and shape the right strategic conversations.

04
Run Expansion Plays That Work
Run Expansion Plays That Work

You’ll walk through three proven growth plays from the A10X system—designed to create traction, not noise. These are tools you can use immediately inside your accounts.

05
Build Your 30-Day Expansion Plan
Build Your 30-Day Expansion Plan

Using what you’ve learned, you’ll build a focused plan for one of your real accounts—who to talk to, what insights to lead with, and the exact moves to make in the next 30 days.

What Account Managers Are Saying

“The support and insights every Account Manager needs”
AMplify is exactly what Account Managers need. The courses are practical and immediately useful, the discussions are thoughtful, and the people here truly want to help each other succeed. Whether you’re early in your career or a seasoned AM, AMplify gives you the tools and network to keep getting better.
Patricia Saunders
VP of Customer Success, FusionAuth
“Helped Me Tackle Tough Client Conversations with Confidence”
AMplify reignited my passion for Account Management. Its tools helped me plan strategically and confidently handle challenging situations. In a recent review, I used AMplify techniques to navigate a client’s restructuring, gaining insights that deepened our partnership.
Kristy Devantier
Director, Account Management, WorkerBee.TV
Provides the Support and Tools Every People Leader Needs
AMplify is a game-changer for people leaders like me. The supportive community and exceptional resources have saved me countless hours, especially with ready-to-use templates that my team relies on. It’s been transformative for my personal growth and my team’s success."
Joanna Hagelberger
Vice President, Customer Success, Rhoads Online Institute
“I Secured Two Early Renewals Thanks to AMplify”
AMplify gave me clear steps to refine my account strategy. These insights led to two early renewals, and I’m now revamping my annual strategic planning process to deliver even greater results in the coming year."
Rachel Senor
Vice President, Account Strategy, OHO Interactive
Robert Sproule
VP, Account Management at SafetyChain Software
We had the privilege of having Alex facilitate a full-day session with our team, and the results speak for themselves. Account Managers who were struggling before are now actively implementing what they learned—and we’re seeing real improvements in their performance and confidence.
Joanna Hagelberger
President of TrainingPros
“I Secured Two Early Renewals Thanks to AMplify”
Rachel Senor, Vice President, Account Strategy, OHO Interactive
90%
Members report increased confidence managing key client relationships.
AMplify is a thriving community of Account Managers and AM Leaders who share best practices, tools, and strategies.
Michael Robichaud, Global Key Account Manager at Premier Tech
“AMplify is exactly what Account Managers need. The courses are practical and immediately useful, the discussions are thoughtful, and the people here truly want to help each other succeed. Whether you’re early in your career or a seasoned AM, AMplify gives you the tools and network to keep getting better.”
Patricia Saunders
VP of Customer Success, FusionAuth
Kristy Devantier
Director, AM, at WorkerBee.TV
Your Competitive Edge Starts Here
Learn how to spot real growth signals, shape expansion plays, and drive strategic conversations that move the business forward. Six-week live program begins October 14, 2025.
Dates:
Live program starts October 14, 2025.
Can’t make it live?
Enroll to access all recordings and materials.
Format:
Expert-led modules + templates, tools, and real-world examples.
Access:
Via a Core AMplify Membership or standalone
Price:
$899/year (includes full AMplify membership).
Build a System for Strategic Growth
Every session is built to give you sharper questions, smarter plays, and a real plan to expand your top accounts.
sign up for the course here
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