Building the Growth Department:
A 4-Week Webinar Series
With Alex Raymond & Jennifer Pinter
Tuesdays in March: 12:00 PM MT / 2:00 PM ET
30 minutes + live Q&A
Register for the Series
Description:
Your post-sale team is doing good work. You know that. But here’s what keeps coming up in every conversation we have with Account Management and Customer Success leaders:

The work is good - but nobody above you can see it. Your best people are buried in firefighting. You’re running a revenue function without the system to prove it’s a revenue function.

New Business has stages, forecasts, and clear incentives. Post-Sale has effort, good intentions, and heroics on a good day. That’s not sustainable - and it’s costing you more than you think.

Over four weeks, we’re going to help you see exactly where the problem is, understand what needs to change, and give you the language and the economics to go have that conversation with your team and your leadership.
Week 1: The Account Management Tax
You’re paying a tax you can’t see. Every quarter, your post-sale team loses revenue to late risk discovery, missed expansion, and flat renewals that everyone celebrates as wins. We’ll name this tax, show you how to spot it in your own organization, and help you calculate what it’s actually costing.
Week 2: What Is the Job of the Growth Department?
Most post-sale teams can’t clearly articulate what they exist to do:
Are we here to keep customers happy?
Drive revenue?
Put out fires?
Until you answer that question, everything else is noise.

We’ll lay out what a Growth Department actually is, what it owns, and how it’s different from what you’re running today.
Week 3: The Economics of Post-Sale
If you want leadership to invest in your team differently, you need to make the business case.

We’ll walk through the economics - what NRR actually means for your company’s growth, why the comp model is working against you, and how to frame the conversation so leadership sees post-sale as a revenue engine, not a cost center.
Week 4: How to Build the System
You’ve seen the problem. You understand what the Growth Department is supposed to do. You can make the business case.

Now the question is: how do you actually build it? We’ll talk about what a real post-sale operating system looks like — the mandate, the metrics, the rhythm — and what it takes to get started.
Who This Is For
Account Management and Customer Success leaders who know their team could be delivering more — and want the clarity and the language to go make that case.

Whether you lead a team of 3 or 30, this series will give you the framework to change how your organization thinks about post-sale.
What You’ll Walk Away With
Four weeks of focused, practical content. A clear understanding of what’s holding your team back and what needs to change.

The economic argument to take to your leadership. And the confidence to start the conversation.
Register for the Series
Speakers
Alex Raymond
Founder · AMplify
Jennifer Pinter
Facilitator · AMplify
About AMplify
AMplify is the only membership community built specifically for Account Managers who want to grow faster, win more renewals and expansions, and get the recognition they deserve.
Testimonials
Daniel Sapien
“Community matters, and sharing creates mindshare that drives success in account management.”
“Throughout my 15 years in account management, I’ve found that Amplify has the most robust systems and gives you the ability to act instantly, with content targeted to help you succeed from day one.”
Robert Sproule VP
"I do want to say that AMplify has been hugely helpful for me."
“As I moved back into an executive role, many things were being built from the ground up. I turned to AMplify for account planning tools, where gracious members shared best practices and materials that became a valuable starting point for me.”
Leigh Anne Lankford
"The content is high quality, practical, and constantly evolving."
"We had the privilege of having Alex facilitate a full-day session with our team, and the results speak for themselves. Account Managers who were struggling before are now actively implementing what they learned—and we’re seeing real improvements in their performance and confidence."
Michael Robichaud
"Joining the Amplify community a year ago was a no-brainer"
"Amplify is a thriving community of Account Managers and AM Leaders who share best practices, tools, and strategies. If you’re looking to build an Account Management team or refine your own skills in this field, Amplify is the perfect place to start!”
Patricia Saunders
"The support and insights every Account Manager needs"
"AMplify is exactly what Account Managers need. The courses are practical and immediately useful, the discussions are thoughtful, and the people here truly want to help each other succeed. Whether you’re early in your career or a seasoned AM, AMplify gives you the tools and network to keep getting better.
Kristy Devantier
"Helped me tackle tough client conversations with confidence"
"AMplify reignited my passion for Account Management. Its tools helped me plan strategically and confidently handle challenging situations. In a recent review, I used AMplify techniques to navigate a client’s restructuring, gaining insights that deepened our partnership.
Joanna Hagelberger
"Provides the support and tools every people leader needs"
"AMplify is a game-changer for people leaders like me. The supportive community and exceptional resources have saved me countless hours, especially with ready-to-use templates that my team relies on. It’s been transformative for my personal growth and my team’s success."
Rachel Senor
"I secured two early Renewals thanks to AMplify"
"AMplify gave me clear steps to refine my account strategy. These insights led to two early renewals, and I’m now revamping my annual strategic planning process to deliver even greater results in the coming year."
Daniel Sapien
“Community matters, and sharing creates mindshare that drives success in account management.”
“Throughout my 15 years in account management, I’ve found that Amplify has the most robust systems and gives you the ability to act instantly, with content targeted to help you succeed from day one.”
Robert Sproule VP
"I do want to say that AMplify has been hugely helpful for me."
“As I moved back into an executive role, many things were being built from the ground up. I turned to AMplify for account planning tools, where gracious members shared best practices and materials that became a valuable starting point for me.”
Leigh Anne Lankford
"The content is high quality, practical, and constantly evolving."
"We had the privilege of having Alex facilitate a full-day session with our team, and the results speak for themselves. Account Managers who were struggling before are now actively implementing what they learned—and we’re seeing real improvements in their performance and confidence."
Michael Robichaud
"Joining the Amplify community a year ago was a no-brainer"
"Amplify is a thriving community of Account Managers and AM Leaders who share best practices, tools, and strategies. If you’re looking to build an Account Management team or refine your own skills in this field, Amplify is the perfect place to start!”
Patricia Saunders
"The support and insights every Account Manager needs"
"AMplify is exactly what Account Managers need. The courses are practical and immediately useful, the discussions are thoughtful, and the people here truly want to help each other succeed. Whether you’re early in your career or a seasoned AM, AMplify gives you the tools and network to keep getting better.
Kristy Devantier
"Helped me tackle tough client conversations with confidence"
"AMplify reignited my passion for Account Management. Its tools helped me plan strategically and confidently handle challenging situations. In a recent review, I used AMplify techniques to navigate a client’s restructuring, gaining insights that deepened our partnership.
Joanna Hagelberger
"Provides the support and tools every people leader needs"
"AMplify is a game-changer for people leaders like me. The supportive community and exceptional resources have saved me countless hours, especially with ready-to-use templates that my team relies on. It’s been transformative for my personal growth and my team’s success."
Rachel Senor
"I secured two early Renewals thanks to AMplify"
"AMplify gave me clear steps to refine my account strategy. These insights led to two early renewals, and I’m now revamping my annual strategic planning process to deliver even greater results in the coming year."