Building the Growth Department:
A Free 4-Week Webinar Series
With Alex Raymond & Jennifer Pinter
Tuesdays in March: 12:00 PM MT / 2:00 PM ET
30 minutes + live Q&A
Register for the Series
Description:
Your post-sale team is doing good work. You know that. But here’s what keeps coming up in every conversation we have with Account Management and Customer Success leaders: The work is good — but nobody above you can see it. Your best people are buried in firefighting. You’re running a revenue function without the system to prove it’s a revenue function.

New Business has stages, forecasts, and clear incentives. Post-Sale has effort, good intentions, and heroics on a good day.

That gap isn’t a talent problem. It’s a systems problem. And it compounds every quarter — in missed expansion, late risk discovery, flat renewals celebrated as wins, and credibility you can’t get back.

We call it the Account Management Tax. And over four weeks, we’re going to show you exactly how to stop paying it.
What We’ll Cover
Each session builds on the last — from diagnosing what’s broken to installing the system that fixes it.
Week 1: The Account Management Tax
Every company running post-sale without a system is paying a compounding tax they can’t see. In this session, we’ll name it, quantify it, and show you what it’s actually costing — not just in churn, but in missed growth, burned-out talent, and the credibility gap between your team and the rest of the revenue org. You’ll leave with the language to articulate the problem in a way your leadership hasn’t heard before.
Week 2: The Clarity Problem
Most post-sale teams can’t answer three basic questions:
What are we supposed to keep?
What are we supposed to grow?
What should leadership never be surprised by?
Without those answers, every person on your team is inventing their own job description — and you have no way to prove whether the function is working.

We’ll introduce the “Keep, Grow, No Surprises” mandate and the Scoreboard — the handful of numbers that replace the dashboards nobody looks at with proof that actually lands.
Week 3: The Incentive Contradiction
Here’s the pattern nobody talks about: post-sale teams are compensated like support and expected to perform like revenue owners. Then everyone wonders why nobody’s proactively growing accounts.

We’ll tackle how to design comp structures tied to NRR, how to create clean handoffs from Sales, and how to install the operating rhythm — Weekly, Monthly, and Quarterly — that makes accountability structural, not motivational. This is where the system starts to feel real.
Week 4: The 90-Day Install
You’ve seen the problem. You’ve seen the system. Now see exactly how it gets built — week by week, over one quarter.

We’ll walk through the full 90-Day Install roadmap and open applications for the April cohort of “Building the Growth Department,” where you install the complete system in two live sessions with us. If the series has resonated, this is where it all comes together.
Why This Series
We’ve spent years working with Account Management and Customer Success teams — hundreds of companies, thousands of practitioners. The pattern is almost always the same: talented people, no system. The work gets done through effort and heroics, but it never scales, never gets the recognition it deserves, and never delivers the growth it could.

The AMplify Method exists to fix that. Clarity, Commitment, and Cadence — three things your post-sale team is missing, none of which require a reorg, a new platform, or a six-month transformation project.

This series is the fastest way to see the full system and decide if it’s right for your team.
Who This Is For
Account Management leaders who know their team could be driving more revenue with the right structure around them. Customer Success leaders who want real authority, not just a title. Revenue leaders who are tired of watching growth leak out the back door while everyone celebrates flat renewals.

If you’ve ever thought “my team is better than our results show” — these four weeks will show you why, and what to do about it.
What You’ll Walk Away With
The frameworks behind the AMplify Method — the same system we’ve installed with teams managing tens of millions in recurring revenue.

A clear diagnosis of what’s holding your post-sale function back. The language to articulate it to leadership. And a concrete path to installing Clarity, Commitment, and Cadence in your team — whether you do it on your own or join us for the April cohort.

Four sessions. No fluff. No theory without mechanics.
Register for the Series
Speakers
Alex Raymond
Founder · AMplify
Jennifer Pinter
Facilitator · AMplify
About AMplify
AMplify is the only membership community built specifically for Account Managers who want to grow faster, win more renewals and expansions, and get the recognition they deserve.
Testimonials
Daniel Sapien
“Community matters, and sharing creates mindshare that drives success in account management.”
“Throughout my 15 years in account management, I’ve found that Amplify has the most robust systems and gives you the ability to act instantly, with content targeted to help you succeed from day one.”
Robert Sproule VP
"I do want to say that AMplify has been hugely helpful for me."
“As I moved back into an executive role, many things were being built from the ground up. I turned to AMplify for account planning tools, where gracious members shared best practices and materials that became a valuable starting point for me.”
Leigh Anne Lankford
"The content is high quality, practical, and constantly evolving."
"We had the privilege of having Alex facilitate a full-day session with our team, and the results speak for themselves. Account Managers who were struggling before are now actively implementing what they learned—and we’re seeing real improvements in their performance and confidence."
Michael Robichaud
"Joining the Amplify community a year ago was a no-brainer"
"Amplify is a thriving community of Account Managers and AM Leaders who share best practices, tools, and strategies. If you’re looking to build an Account Management team or refine your own skills in this field, Amplify is the perfect place to start!”
Patricia Saunders
"The support and insights every Account Manager needs"
"AMplify is exactly what Account Managers need. The courses are practical and immediately useful, the discussions are thoughtful, and the people here truly want to help each other succeed. Whether you’re early in your career or a seasoned AM, AMplify gives you the tools and network to keep getting better.
Kristy Devantier
"Helped me tackle tough client conversations with confidence"
"AMplify reignited my passion for Account Management. Its tools helped me plan strategically and confidently handle challenging situations. In a recent review, I used AMplify techniques to navigate a client’s restructuring, gaining insights that deepened our partnership.
Joanna Hagelberger
"Provides the support and tools every people leader needs"
"AMplify is a game-changer for people leaders like me. The supportive community and exceptional resources have saved me countless hours, especially with ready-to-use templates that my team relies on. It’s been transformative for my personal growth and my team’s success."
Rachel Senor
"I secured two early Renewals thanks to AMplify"
"AMplify gave me clear steps to refine my account strategy. These insights led to two early renewals, and I’m now revamping my annual strategic planning process to deliver even greater results in the coming year."
Daniel Sapien
“Community matters, and sharing creates mindshare that drives success in account management.”
“Throughout my 15 years in account management, I’ve found that Amplify has the most robust systems and gives you the ability to act instantly, with content targeted to help you succeed from day one.”
Robert Sproule VP
"I do want to say that AMplify has been hugely helpful for me."
“As I moved back into an executive role, many things were being built from the ground up. I turned to AMplify for account planning tools, where gracious members shared best practices and materials that became a valuable starting point for me.”
Leigh Anne Lankford
"The content is high quality, practical, and constantly evolving."
"We had the privilege of having Alex facilitate a full-day session with our team, and the results speak for themselves. Account Managers who were struggling before are now actively implementing what they learned—and we’re seeing real improvements in their performance and confidence."
Michael Robichaud
"Joining the Amplify community a year ago was a no-brainer"
"Amplify is a thriving community of Account Managers and AM Leaders who share best practices, tools, and strategies. If you’re looking to build an Account Management team or refine your own skills in this field, Amplify is the perfect place to start!”
Patricia Saunders
"The support and insights every Account Manager needs"
"AMplify is exactly what Account Managers need. The courses are practical and immediately useful, the discussions are thoughtful, and the people here truly want to help each other succeed. Whether you’re early in your career or a seasoned AM, AMplify gives you the tools and network to keep getting better.
Kristy Devantier
"Helped me tackle tough client conversations with confidence"
"AMplify reignited my passion for Account Management. Its tools helped me plan strategically and confidently handle challenging situations. In a recent review, I used AMplify techniques to navigate a client’s restructuring, gaining insights that deepened our partnership.
Joanna Hagelberger
"Provides the support and tools every people leader needs"
"AMplify is a game-changer for people leaders like me. The supportive community and exceptional resources have saved me countless hours, especially with ready-to-use templates that my team relies on. It’s been transformative for my personal growth and my team’s success."
Rachel Senor
"I secured two early Renewals thanks to AMplify"
"AMplify gave me clear steps to refine my account strategy. These insights led to two early renewals, and I’m now revamping my annual strategic planning process to deliver even greater results in the coming year."