If you’re an account manager, you already know this: you keep the business running. You own client relationships, drive revenue, and solve the tough problems for customers. Yet, too often, account managers are told that retention is the goal. Keep the client. Don’t lose them. Celebrate the renewal.

‍

But here’s the hard truth: retention isn’t growth. Holding on to customers is just the baseline. If we stop there, we lock ourselves into a flat curve—steady but stagnant. In today’s market, that mindset isn’t enough.

‍

The real opportunity? Exponential customer growth.

‍

In a recent episode of Account Management Secrets, Alex Raymond introduced the A10X Growth System, a framework designed to help account managers, leaders, and post-sales teams unlock massive growth from existing accounts. It challenges the industry’s obsession with incremental gains and replaces it with a mindset of bold, exponential impact.

‍

Why Retention Isn’t Enough

‍

Retention feels safe. A renewed contract signals success, and incremental increases of 5%, 10%, maybe 20%, look respectable on paper. But ask yourself: is that really moving the needle?

‍

Consider this: a client once grew from $50,000 to $10 million in revenue with just one strategic shift. That’s not 10% growth. That’s 200x. And it’s proof that exponential growth is not only possible, it’s sitting untapped in accounts you already manage.

‍

Your customers are a gold mine. Yet most teams spend disproportionate energy chasing new logos instead of maximizing the potential of their current base. Growth doesn’t always require new deals, it requires new thinking.

‍

Introducing the A10X Growth System

‍

The Amplify 10X Growth System (A10X) is built around four “arrows.” Each one represents a mindset shift and behavior change that transforms how you manage accounts:

‍

1. Solve Bigger Problems
‍

Most account managers get stuck in tactical conversations. Clients box you into the role of vendor, handling only the services they’ve already purchased. To grow an account from $500K to $5M, you must break out of that box. Move upstream. Engage with executives. Uncover the business drivers that shape strategy.

The shift is simple but powerful: stop thinking in “50K vendor” terms and start thinking in “$5M partner” terms. Your clients may not yet see you as capable of solving larger, transformational problems. That’s your cue to prove them wrong.‍

‍

2. Radical Curiosity
‍

Curiosity is your superpower. But not the surface-level curiosity of asking, “What’s your priority this year?” Radical curiosity digs deeper.

‍

Try questions like:

‍

1. “Where do you want to be in three years?”
   
   
2. “What’s in your way?”
   
   
3. “What are we not talking about that we should be?”
   
   
4. These questions uncover hidden friction points and strategic ambitions. They push you beyond assumptions and open doors to new opportunities. Radical curiosity shifts you from order-taker to growth detective, someone who doesn’t settle for the first answer, but uncovers the truth beneath the surface.
   
   
5. Be the CEO of the Account (Ownership Mindset)
   Imagine you’re not just managing an account, you’re running the company. What risks would you anticipate? What bold moves would you recommend?
   
   When you adopt an ownership mindset, you stop thinking like a vendor waiting for the next scope of work. You start thinking like an investor, fully aligned with your customer’s success. This mindset helps you guide clients toward strategic bets, executive-level conversations, and industry shifts they may not yet see.
   
   Acting as “CEO of the account” positions you as indispensable, someone your customer can’t imagine making decisions without.
   
   
6. Raise the Floor
   Growth isn’t always about doing more. Sometimes it’s about cutting out the activities that drain energy and yield minimal results.
   
   Inspired by Dr. Benjamin Hardy’s work, “raise the floor” means eliminating low-value tasks and focusing on high-impact actions. For account managers, this could mean saying no to unnecessary internal meetings, delegating admin work, or restructuring how you use your time.
   
   Ask yourself: what 20% of activities drive 80% of your results? Protect that work. Spend more time building relationships, solving meaningful problems, and planning strategically. Less scrolling, less busywork. More client impact.
   

‍

‍

Why This Matters Now

‍

We’re in uncertain economic times. Companies can’t afford flat growth curves, and clients can’t afford partners who only maintain the status quo. A10X provides a roadmap to transform account management from reactive firefighting into a proactive growth engine.

‍

By solving bigger problems, asking better questions, owning client outcomes, and cutting wasted effort, account managers can unlock massive untapped value, for their clients, their companies, and their own careers.

‍

‍

‍

The A10X system isn’t about chasing quick wins. It’s about rewiring how we think about post-sales, renewal, and account growth. Retention is no longer the finish line. Exponential growth is.

‍

And now you can put this system into action. On October 14, 2025, we’re launching the first A10X 6-week live program. It’s designed for ambitious account managers and post-sales leaders who are ready to stop playing small and start unlocking exponential growth.

‍

👉 Seats are limited: https://www.amplifyam.com/courses/10x-account-expansion

‍

If you’re ready to move from incremental gains to exponential growth, this is your moment.