The NRR Reality Check for 2026

Description:

NRR is under more pressure heading into 2026 than most teams want to admit. Portfolios are heavier. Expectations are higher. New business is not covering the gap. Account Management and Customer Success leaders are being asked to deliver outcomes with structures that were not built for this environment.

The NRR Reality Check for 2026 is a short, honest look at what is happening inside customer revenue right now. We will dig into the market signals, the internal pressure on teams, and the shifts in customer behavior that are making NRR harder than it should be.

This is not a playbook session. You will get a clear view of the landscape, the forces shaping next year, and the real reasons teams feel stretched thin. You will also get a preview of the work we will be doing in the NRR Growth Intensive starting in January.

If you lead Account Management or Customer Success and want to enter 2026 with clarity instead of guesswork, this session will help you get oriented.
‍

Speakers

Alex Raymond

Founder · AMplify

About Amplify

Amplify is the only membership community built specifically for Account Managers who want to grow faster, win more renewals and expansions, and get the recognition they deserve.

Testimonials

Daniel Sapien

“Community matters, and sharing creates mindshare that drives success in account management.”

“Throughout my 15 years in account management, I’ve found that Amplify has the most robust systems and gives you the ability to act instantly, with content targeted to help you succeed from day one.”

Robert Sproule VP

"I do want to say that AMplify has been hugely helpful for me."

“As I moved back into an executive role, many things were being built from the ground up. I turned to AMplify for account planning tools, where gracious members shared best practices and materials that became a valuable starting point for me.”

Leigh Anne Lankford

"The content is high quality, practical, and constantly evolving."

"We had the privilege of having Alex facilitate a full-day session with our team, and the results speak for themselves. Account Managers who were struggling before are now actively implementing what they learned—and we’re seeing real improvements in their performance and confidence."

Michael Robichaud

"Joining the Amplify community a year ago was a no-brainer"

"Amplify is a thriving community of Account Managers and AM Leaders who share best practices, tools, and strategies. If you’re looking to build an Account Management team or refine your own skills in this field, Amplify is the perfect place to start!”

Patricia Saunders

"The support and insights every Account Manager needs"

"AMplify is exactly what Account Managers need. The courses are practical and immediately useful, the discussions are thoughtful, and the people here truly want to help each other succeed. Whether you’re early in your career or a seasoned AM, AMplify gives you the tools and network to keep getting better.

Kristy Devantier

"Helped me tackle tough client conversations with confidence"

"AMplify reignited my passion for Account Management. Its tools helped me plan strategically and confidently handle challenging situations. In a recent review, I used AMplify techniques to navigate a client’s restructuring, gaining insights that deepened our partnership.

Joanna Hagelberger

"Provides the support and tools every people leader needs"

"AMplify is a game-changer for people leaders like me. The supportive community and exceptional resources have saved me countless hours, especially with ready-to-use templates that my team relies on. It’s been transformative for my personal growth and my team’s success."

Rachel Senor

"I secured two early Renewals thanks to AMplify"

"AMplify gave me clear steps to refine my account strategy. These insights led to two early renewals, and I’m now revamping my annual strategic planning process to deliver even greater results in the coming year."