Revenue is more concentrated than ever, with a handful of accounts driving the majority of growth. That reality makes account management both the biggest risk and the biggest lever in business today.

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In this episode, Frank Cespedes—senior lecturer at Harvard Business School and author of Sales Management That Works—joins Alex Raymond to talk about why most companies are still scandalously sloppy with account planning, why account managers can no longer afford to be financially illiterate, and what it takes to be taken seriously in the C-suite.

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They discuss how higher interest rates are changing buying behavior, why lead qualification criteria matter more than ever, and the danger of treating account management as nothing more than discount-driven cross-sell. Frank also weighs in on the “full spectrum AE” debate and why asking one person to do everything across the customer lifecycle is a fantasy in most organizations.

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For anyone serious about entrepreneurship and building a durable business, this conversation offers a clear reminder: account management isn’t just about customer retention, it’s about protecting wellbeing across the company. If you can’t connect your work to profitable growth and enterprise value, your seat at the table is far from guaranteed.

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Episode Breakdown:

00:00 Why Account Management Matters with Frank Cespedes

02:28 Why Big Accounts Dominate Revenue Growth

04:54 Lead Qualification in a High-Interest Market

10:49 Why Leaders Are Out of Touch with Customers

13:10 Financial Literacy as a Core AM Skill

20:04 The Account Planning Problem

25:32 Spreadsheets vs. Real Customer Contact

29:09 Technology and AI Reshaping Buying Behavior

30:22 Where to Invest in Account Management

35:56 The Debate on Full Spectrum AEs

39:24 The Future of CS and Account Management

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Links

Connect with Frank Cespedes:

LinkedIn

Website

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Connect with Alex Raymond:

LinkedIn

AMplify

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Podcast production and show notes provided by HiveCast.fm

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