Negotiating Renewals and Upsells Like a Boss

Learn strategies that increase renewal rates and uncover upsell opportunities, ensuring long-term client loyalty and growth.

Included in your AMplify membership

A proven system to lead expansion with strategy, not guesswork.

Templates and bonus materials to streamline implementation.

Become a Renewals Expert Today

Turn Negotiations into Opportunities for Success

By completing our Negotiating Renewals and Upsells Like a Boss, you’ll:

Lead renewal discussions that build trust and reinforce partnerships.

Secure upsells seamlessly and without unnecessary delays.

Identify growth potential early and act strategically.

Position yourself as an expert negotiator and trusted client partner.

Access the course today

Master the Art of Renewal and Upsell Negotiations

This online on-demand course gives you with the skills, strategies, and confidence to navigate high-stakes negotiations and drive account growth:

Assessing Client Engagement and Opportunities

Evaluate client relationships with the ALIGN framework Identify areas to strengthen trust and uncover growth potential.

Mapping Stakeholders and Strengthening Relationships

Understand key decision-makers and their roles in your accounts. Gather insights to address risks and build deeper connections.

Spotting the Right Opportunities

Apply the REAL framework to prioritize renewal and upsell efforts. Recognize and focus on opportunities that align with client goals.

Creating a Strategic Account Plan

Develop plans that are clear, actionable, and client-focused. Proactively track risks and align your internal team for success.

Negotiating with Confidence and Clarity

Use interest-based techniques to drive win-win outcomes. Avoid common pitfalls and create long-term client value.

What Account Managers Are Saying

“The support and insights every Account Manager needs”

AMplify is exactly what Account Managers need. The courses are practical and immediately useful, the discussions are thoughtful, and the people here truly want to help each other succeed. Whether you’re early in your career or a seasoned AM, AMplify gives you the tools and network to keep getting better.

Patricia Saunders

VP of Customer Success, FusionAuth

“Helped Me Tackle Tough Client Conversations with Confidence”

AMplify reignited my passion for Account Management. Its tools helped me plan strategically and confidently handle challenging situations. In a recent review, I used AMplify techniques to navigate a client’s restructuring, gaining insights that deepened our partnership.

Kristy Devantier

Director, Account Management, WorkerBee.TV

Provides the Support and Tools Every People Leader Needs

AMplify is a game-changer for people leaders like me. The supportive community and exceptional resources have saved me countless hours, especially with ready-to-use templates that my team relies on. It’s been transformative for my personal growth and my team’s success."

Joanna Hagelberger

Vice President, Customer Success, Rhoads Online Institute

“I Secured Two Early Renewals Thanks to AMplify”

AMplify gave me clear steps to refine my account strategy. These insights led to two early renewals, and I’m now revamping my annual strategic planning process to deliver even greater results in the coming year."

Rachel Senor

Vice President, Account Strategy, OHO Interactive

Your Investment in Success

An outdated account plan won’t help you win renewals or grow your accounts. Make yours a dynamic, results-driven tool that keeps you ahead of client needs.

Dates:

Live program starts
September 16, 2025.

Can’t make it live?

Enroll to access all recordings and materials.

Format:

Six expert-led modules + templates, tools, and real-world examples.

Access:

Exclusive to AMplify members.

Price:

$899/year (includes full AMplify membership).

Meet your Instructor:

Alex Raymond

Founder of AMplify and former CEO of Kapta, Alex is a leading expert in Account Management and client engagement.

Having worked with hundreds of companies and thousands of Account Managers, he delivers practical strategies to create account plans that drive real results, align with client goals, and unlock new growth opportunities.

Instead of static, outdated plans that collect dust, Alex teaches a dynamic approach—one that helps you stay ahead of client needs, proactively spot risks, and consistently find new growth opportunities.

Turn Account Expansion into Your Competitive Advantage

Stop relying on timing and luck. Build a repeatable strategy that helps you stay ahead of client needs—and close expansion before it hits the forecast.

Expansion gets easier. Leadership starts listening. You become the go-to.