Building The Growth Department

Your CEO Is Asking for Post-Sale Growth. Here’s How You Build It.

April 22, 29 & May 6

The 2026 Reality

New business is slowing. But you're still expected to deliver growth.

That growth is coming from your existing customers, which puts the responsibility on your team. You were hired to retain accounts, but now you own both retention and growth - typically 70–80% of company revenue.

Most leaders are trying to do this without a system. The ones who put structure in place become more effective and more valuable. The ones who don’t continue to struggle.

Build Your Growth System in Three Sessions

Based on the principles from The Growth Department - this live program turns ideas into execution, with step-by-step guidance on how to actually build and run it inside your company.

Session 1: Clarity
Most post-sale teams can’t agree on what the job actually is, who owns the number, or how they know if they’re winning. In session one, you’ll establish one owner, learn the concept of one mission (Keep, Grow, No Surprises), and develop one Scoreboard that tracks what actually matters.

Session 2: Commitment
This session covers the three things you need to govern your customer base: a Segmentation Plan to allocate resources by expected return, a Risk Registry to make risk visible in the system, and Account Plans for your top 20%.

Session 3: Cadence
A system without rhythm just creates inconsistent documents nobody looks at. You'll learn how to install the Weekly, Monthly, and Quarterly operating rhythm: meetings that produce documented, trackable decisions with named owners.

Who It's For

VPs, Directors, and team leads in Account Management, Client Services, and Customer Success

What You Walk Away With

The program includes a follow-up implementation call, so you’re not on your own when you start building.

01

A real plan for growth and a robust system you can take to leadership, not a wish list. A structure you can start building as soon as the program ends.

02

The language you need to change how you get resourced, how you get heard, and how to get your team’s needs taken seriously by leadership.

03

And a way to successfully bring your team along and commit to this system.

What’s Included

3 live sessions with Alex Raymond and Jennifer Pinter

One follow-up implementation call with Alex and Jennifer

Slides, recordings and all the templates and frameworks

1 Year access to the AMplify Core Training and Community

Detailed case studies from renowned experts

Certificate of completion once you finish the program

Your Amplify Membership

1 Year Access Included

Your AMplify Membership

Your registration includes a full year inside the AMplify leadership community.

You’ll be alongside leaders navigating the same pressure and the same mandate, people who can challenge your thinking, share what’s working, and hold you accountable long after the three sessions are over. Being part of a community like this, especially right now, is worth as much as the content itself.

Your membership includes access to:

A private, growth-focused community of leaders who take post-sale growth seriously
Strategic accountability groups and peer support you can rely on throughout the year
Live workshops and expert sessions that keep you sharp and connected
On-demand access to the full AMplify Methodology Series:
1. Account Planning Bootcamp
2. QBR Mastery
3. Negotiating Renewals and Upsells Like a Boss
4. A10X Account Expansion
5. AI Fundamentals For Account Managers
6. NRR Growth Mastermind
A library of proven templates and tools that help you run a stronger team

Plus: 1 Year Access to the AMplify Community

Once you complete NRR Intensive, you’ll unlock all the benefits of the AMplify Community.

01

Private, Growth-Focused Community

Network with Ambitious Peers
Strategic Accountability Groups
Peer-to-Peer Problem Solving
Safe Space for Collaboration
Continuous Professional Development
Global Community

02

Practical AM Templates & Resources

A custom GPT for to support execution and strategy
QBR presentations and prep tools
Renewal and risk checklists
Negotiation frameworks
Client health assessments
And much more

04

Special Guest Series

Gain direct insights from industry leaders through monthly live sessions designed specifically for ambitious Account Managers. Engage in interactive discussions, get personalized advice, and stay ahead of industry trends.

Building The Growth Department

Session 1: April 22, 1:00 – 2:30 PM MT
Session 2: April 29, 1:00 – 2:30 PM MT
Session 3: May 6, 1:00 – 2:30 PM MT

$1,499 per person

SEE IF YOU’RE A FIT

Your Instructors

Alex Raymond

Founder of AMplify, host of the Account Management Secrets Podcast and author of The Growth Department, Alex is a leading expert in Post-Sale strategies.

Jennifer Pinter

Co-facilitator of AMplify’s Building The Growth Department Program and a Customer Experience and Account Management leader who transforms customer success into a growth engine.

Have Questions?

Let us know by sending us an email to hi@amplifyam.com

Testimonials

Daniel Sapien

“Community matters, and sharing creates mindshare that drives success in account management.”

“Throughout my 15 years in account management, I’ve found that Amplify has the most robust systems and gives you the ability to act instantly, with content targeted to help you succeed from day one.”

Robert Sproule VP

"I do want to say that AMplify has been hugely helpful for me."

“As I moved back into an executive role, many things were being built from the ground up. I turned to AMplify for account planning tools, where gracious members shared best practices and materials that became a valuable starting point for me.”

Leigh Anne Lankford

"The content is high quality, practical, and constantly evolving."

"We had the privilege of having Alex facilitate a full-day session with our team, and the results speak for themselves. Account Managers who were struggling before are now actively implementing what they learned—and we’re seeing real improvements in their performance and confidence."

Michael Robichaud

"Joining the Amplify community a year ago was a no-brainer"

"Amplify is a thriving community of Account Managers and AM Leaders who share best practices, tools, and strategies. If you’re looking to build an Account Management team or refine your own skills in this field, Amplify is the perfect place to start!”

Patricia Saunders

"The support and insights every Account Manager needs"

"AMplify is exactly what Account Managers need. The courses are practical and immediately useful, the discussions are thoughtful, and the people here truly want to help each other succeed. Whether you’re early in your career or a seasoned AM, AMplify gives you the tools and network to keep getting better.

Kristy Devantier

"Helped me tackle tough client conversations with confidence"

"AMplify reignited my passion for Account Management. Its tools helped me plan strategically and confidently handle challenging situations. In a recent review, I used AMplify techniques to navigate a client’s restructuring, gaining insights that deepened our partnership.

Joanna Hagelberger

"Provides the support and tools every people leader needs"

"AMplify is a game-changer for people leaders like me. The supportive community and exceptional resources have saved me countless hours, especially with ready-to-use templates that my team relies on. It’s been transformative for my personal growth and my team’s success."

Rachel Senor

"I secured two early Renewals thanks to AMplify"

"AMplify gave me clear steps to refine my account strategy. These insights led to two early renewals, and I’m now revamping my annual strategic planning process to deliver even greater results in the coming year."