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Account Management in the Music Industry: Client Retention, Revenue Growth, and Operating with Discipline
February 6, 2026
Account management changes when your clients are artists, creators, and public figures. There are no predictable renewals. Attention fades quickly, and relevance is earned every day.
In this episode of Account Management Secrets, Alex Raymond sits down with Niko Ivanov, Partner and Head of Account Management at NOX Media, to explore how account management works when traditional SaaS metrics fall short. NOX supports artists and creators whose success plays out publicly, where timing, trust, and proactive leadership matter more than dashboards.
This conversation makes the case for account management as an offensive discipline. Niko shares how clear systems, weekly account health checks, and red-yellow-green definitions help teams stay ahead of risk instead of reacting to it. He also unpacks the mindset required to lead under pressure, including emotional steadiness, short-term memory, and the ability to guide clients without taking things personally.
If you want to strengthen retention, prove value before problems surface, and lead accounts with confidence in high-stakes environments, this episode is worth your time.
Episode Breakdown:
00:00 Account Management Beyond SaaS in Talent and Digital Media
00:02 What NOX Media Does for Artists Creators and Brands
00:06 Client Retention and Reputation in the Entertainment Industry
00:10 Defining Account Health Without Traditional SaaS Metrics
00:25 EOS Systems and Weekly Client Health Reviews
00:34 Proactive Account Management as an Offensive Growth Function
Connect with Niko Ivanov:
Connect with Alex Raymond:
Podcast production and show notes provided by HiveCast.fm
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